這個字母表我會背！西班牙攝影師創意串聯各品牌的字母作品《The Brandphabet》

JAIME SÁNCHEZ這位擅長以POP來創作的視覺藝術家，藝術指導和攝影師，在今年“36 Days of Type”活動中，設計了一系列搶眼的字母──TheBrandphabet。

B is for Barbie 🙎🏼A real photography project 📸 . . #36daysoftype #36days_b #36daysoftype06 @36daysoftype #barbie #mattel #digitalart #popart #lettering #type #typography @goodtype

901 Likes, 33 Comments - Jaime Sánchez (@jaimesanchezart) on Instagram: "B is for Barbie 🙎🏼A real photography project 📸 . . #36daysoftype #36days_b #36daysoftype06..."

透過不同的材質，像是：聚酯纖維，紡織品，黏膠，玩具，棉花糖等等，來強化品牌與字母間的關聯，並讓觀看者一眼就能猜到這是哪個品牌。

“The Brandphabet”概念是藉起大家耳熟能詳的品牌來設計字母表，例如：
Barbie的B，
KitKat的K，
Lego的L，
玩具總動員的T ...

融合他的POP風格，創造出好記，風格強烈的字母表。

如果字母表這麼好記的話，小時候我可能會少一點淚水，多一些歡笑。

K for Kit Kat 🍫 This is The Brandphabet, a photography project where I use the original fonts of each brand. . . @36daysoftype #36daysoftype #36days_k #36days_adobe #36daysoftype06 #kitkat #art #artdirection #type #popart #chocolate #brand #editorial #magazine #editorial #creative #minimal

402 Likes, 10 Comments - Jaime Sánchez (@jaimesanchezart) on Instagram: "K for Kit Kat 🍫 This is The Brandphabet, a photography project where I use the original fonts of..."

L is for LEGO - The Brandphabet . . @36daysoftype #36daysoftype #36days_L #36days_adobe #36daysoftype06 #lego #bricks #artwork #art #minimal #type #studio #magazine #yorokobu #fubiz #goodtype #photoshop #popart #gallery #artist #nyc

607 Likes, 27 Comments - Jaime Sánchez (@jaimesanchezart) on Instagram: "L is for LEGO - The Brandphabet . . @36daysoftype #36daysoftype #36days_L #36days_adobe..."

M for M&M's . The Brandphabet, with the original brand types . . @36daysoftype #36daysoftype #36days_m #36days_adobe #brand #mms #contest #artwork #typography #photography #minimal

663 Likes, 16 Comments - Jaime Sánchez (@jaimesanchezart) on Instagram: "M for M&M's . The Brandphabet, with the original brand types . . @36daysoftype #36daysoftype..."

Q for Quaker Oats . . The Brandphabet, with the original brand types . . @36daysoftype #36daysoftype #36days_q #36days_adobe #36daysoftype06 #brand #quakeroats #q #photography #type #art #editorial #yorokobu #fubiz #itsnicethat #goodtype #typetopia #magazine #minimal

371 Likes, 12 Comments - Jaime Sánchez (@jaimesanchezart) on Instagram: "Q for Quaker Oats . . The Brandphabet, with the original brand types . . @36daysoftype..."

T for Toy Story . . @36daysoftype #36daysoftype #36days_t #36days_adobe #36daysoftype_t #disney #toystory #minimal #art #colorful #photography #typography #design #artwork

921 Likes, 29 Comments - Jaime Sánchez (@jaimesanchezart) on Instagram: "T for Toy Story . . @36daysoftype #36daysoftype #36days_t #36days_adobe #36daysoftype_t #disney..."

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「這是一項艱鉅的任務，因為一切都是純手工製作。為了呈現真實感，我必須找到合適的素材，呈現每個字母的體積和密度。」

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廣邀世界各地的設計師和藝術家，連續36天挑戰不間斷的字母設計。

今年的挑戰賽已經在五月落幕，想參加的朋友們，可以到官網查看活動規章，期望明年看到各位的作品！

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“ SEE MORE and HAVE FUN, HAVE A GOOD DAY!”